Scroll down for a list of all the finalists for the 2024 PRWeek US Awards. Click here for tickets and more information!
Best in Arts, Entertainment, Sports & Media
Adidas and Current Global Runner 321
Digital Public Library of America and Current Global The Banned Book Club
Dunkin’ (Inspire Brands) and MSL Ben Affleck Officially Runs on Dunkin’
John Deere A Documentary to Increase Awareness About Inequities in Farming
Warner Bros. and IW Group They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar
Best in Product Brand Development
Brainly and Bospar Helping Students Make the Grade
Hidden Valley Ranch and MullenLowe U.S. Ranch on a Branch
Mars Wrigley and Weber Shandwick 5 Gum: Masterpieces
McDonald’s and Golin The McDonald’s Time Portal: As Featured In Meal
Tropicana and MullenLowe U.S. Tropicana Mimosa Maker
Best Consumer Launch
AstraZeneca and Edelman Up The Antibodies
Kimpton Hotels & Restaurants (IHG Hotels & Resorts) and Allison On Demand Family Fridge Program
McDonald’s and Golin Grimace’s Birthday: McDonald’s Birthday Meals
Papa Johns and Current Global Papa Johns x Doritos: Best. Idea. Ever.
Swiffer (Procter & Gamble) and MSL Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop
Best in Integration
Campbell’s and MSL Move Over Turkey, Campbell’s Celebrates and Owns Sides Season
Dove (Unilever) and Ogilvy #TurnYourBack
Heat Initiative and Bryson Gillette Heat Initiative
Lululemon and Edelman The Lululemon Dupe Swap
Priceline and Agean PR Go to Your Happy Price
Best in Creative Excellence
Bayer and Twelvenote Astepro and Go! … Feel Sexy Fast
Dove (Unilever) and Ogilvy Black Hair is Professional
Dove (Unilever) and Ogilvy #TurnYourBack
La-Z-Boy and Exponent The Decliner: La-Z-Boy Delivers JOMO With Help From AI Recliner
Lululemon and Edelman The Lululemon Dupe Swap
Best in Healthcare
Bayer and Twelvenote Astepro and Go! … Feel Sexy Fast
Headspace Mindful Families
Johnson & Johnson Innovative Medicine and FleishmanHillard Save Legs. Change Lives. Spot Peripheral Artery Disease Now.
Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant
Washington State Department of Health and C+C Prevent Overdose WA
Best in Technology
Eviation and Finn Partners Fasten your Seatbelts — Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft
Infobip and Bospar OMG: Infobip Celebrates 30 Years of Texting!
Kraft Heinz and Zeno Group Heinz Remix
La-Z-Boy and Exponent The Decliner: La-Z-Boy Delivers JOMO With Help From AI Recliner
Microsoft and WE Ushering in a New Era of Technology with Microsoft’s AI-Powered Bing Chat
Best in B2B
Ad Council and Ogilvy Tear The Paper Ceiling
American Express and Day One Agency Connecting American Express’ Small Business Saturday With The Next Generation of Shoppers On TikTok
Eviation and Finn Partners Fasten your Seatbelts — Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft
Infobip and Bospar OMG: Infobip Celebrates 30 Years of Texting!
Lenovo and Zeno Group Lenovo AI & Queen Latifah Give Small Businesses Big Visibility
Best in Employee Engagement
DHL Supply Chain and Fahlgren Mortine Step Up for Safety
Ford Motor Company A Peek Behind The Curtain of The Company’s Plan and Future
IBM IBMer Watsonx Challenge
Pfizer and MMC Pfizer Completes an Employee Comms “Hat-trick” with the founding of “Rare United”
PwC PwC Reimagines Its Employee Experience
Best in Community Relations
Always (Procter & Gamble) and MSL 50 Period Heroes in 50 States
Digital Public Library of America and Current Global The Banned Book Club
Fresh Step and Current Global Adopt-a-Stray
Kentucky Association of Sexual Assault Programs and PriceWeber Believe Me: Help and Hope for Sexual Assault Survivors
Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant
Best in Multicultural Marketing
Dove (Unilever) and Ogilvy Black Hair is Professional
ESPN and Seven Elements Group Champion Black Businesses
McDonald’s and Boden Agency Spotlight Dorado: McDonald’s Empowers Latino Filmmakers
McDonald’s and IW Group McDonald’s Lunarverse
Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant
Best Global Effort
AB InBev (Budweiser) and Allison Bring Home the Bud
Dove (Unilever) and Ogilvy #TurnYourBack
Honeywell and Finn Partners The Flight Against Climate Change
International Rescue Committee World Refugee Day
Schmidt Futures, the Rhodes Trust and Ogilvy Rise To Campaign
Best in Corporate Branding
Digibee and Bospar From Carnival to the Cloud: Digibee’s Journey From Brazil to the Heart of American Innovation
Eviation and Finn Partners Fasten your Seatbelts — Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft
Foundation for the National Institutes of Health and Ruder Finn Building Bridges to Breakthroughs
Infobip and Bospar OMG: Infobip Celebrates 30 Years of Texting!
Regeneron Spectacular Science: A Regeneron Series
Best in Public Affairs
Children’s Hospital Association and Forbes Tate Partners Sound the Alarm for Kids
Perrigo and ConwayStrategic Opill — FDA Approval for First OTC Oral Contraceptive in the U.S.
Pratt & Whitney and Global Strategy Group Winning the Skies
Telehealth Access for America and Plus Communications Protecting Patient Access to Virtual Care
Tobacco-Free Kids and iQ 360 Addressing the Youth Vaping Epidemic in Hawaii
Best in Financial Communications
Citizens and Ogilvy The Living Portrait
H&R Block and Ogilvy PR Definitely Do Your Taxes
Hostess Brands and Carmichael Lynch Relate Snacking Innovation-Driven Growth
FTSE Russell and LSEG Russell Reconstitution
Wilmington Trust and Peppercomm 2023 Capital Markets Forecast
Best in a Crisis
The Explorers Club Titan Submersible Search and Rescue
International Rescue Committee Syria-Türkiye Earthquake Response
Koskoff, Koskoff & Bieder and BerlinRosen Supporting Sandy Hook Families in a Case Against Alex Jones
Reno Air Racing Association and Argentum Partners A Crash at the Final Reno Air Races
San Francisco Pride and Bospar Don’t Get It Twisted: How Dee Snider KISSed Off SF Pride
Best in Public Sector
Polish Development Bank and MikeWorldWide Unify Ukraine
U.S. Small Business Administration 2023 National Small Business Week
U.S. Soy and MSL Building Consumer Reputation for Soy: Sold on Soy
Visit Finland and Zapwater Communications Find Your Inner Finn
Washington State Department of Health and C+C Prevent Overdose WA
Best in Nonprofit
Ad Council and Ogilvy Tear the Paper Ceiling
American Heart Association Damar Hamlin and American Heart Association Pave Way for Nation of Lifesavers During American Heart Month
Brady and BCW War Stories
Fresh Step and Current Global Adopt-a-Stray
Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant
Best in Corporate Social Responsibility
Coca-Cola and M&C Saatchi Sport & Entertainment North America Recycled Records
Crest and Oral-B (Procter & Gamble) and MSL Closing America’s Smile Gap
Dove (Unilever) and Ogilvy #TurnYourBack
Dawn & Swiffer (Procter & Gamble) and M Booth From Home Ec to Home Eq[uity]: P&G Helps Close the Chore Gap Before It Starts
United Airlines and Ketchum Let’s Talk Trash: Company Appoints Oscar the Grouch as First-Ever Chief Trash Officer
Best in Social Media
Chipotle Mexican Grill and Day One Agency From TikTok to Table — Chipotle Mexican Grill Fajita Quesadilla Hack
Dunkin’ (Inspire Brands) and MSL Dunkin’ Encourages Americans to Avoid ‘FOMO’ on National Donut Day
Fresh Step and Current Global Adopt-a-Stray
McDonald’s and Golin Grimace’s Birthday: McDonald’s Birthday Meals
Swiffer (Procter & Gamble) and MSL Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop
Best in Influencer Impact
Dove (Unilever) and Ogilvy Black Hair is Professional
Dove (Unilever) and Ogilvy #TurnYourBack
ERA Coalition and Ogilvy ERA Woman Corp
Mars Wrigley and Weber Shandwick 5 Gum: Masterpieces
Tabasco Brand, Tinx and Hunter Normalize Hot Sauce as Dressing
Best in Brand Entertainment
Citizens and Ogilvy The Living Portrait
Dunkin’ (Inspire Brands) and MSL Ben Affleck Officially Runs on Dunkin’
Frito-Lay and Ketchum Stacy’s Rise
Medius and Fight or Flight Accounts Deceivable Podcast
TreSemmé and Weber Shandwick Fluid
Best in Data
Campbell’s and MSL Move Over Turkey, Campbell’s Celebrates and Owns Sides Season
ECMC Group Question the Quo
Hilton 2023 Global Trends Report
Homebase and SourceCode Communications Making Homebase The Single Source of Truth for Main Street, USA
Washington State Department of Health and C+C Prevent Overdose WA
Best Promotional Event
Citizens and Ogilvy The Living Portrait
HP and Edelman Create What’s Next
Jimmy John’s (Inspire Brands) and MSL Let’s Be Blunt — Jimmy John’s Rolls Out an Epic 4/20 Celebration
Lysol and Hunter Air-aoke Pop-up to Debut Lysol Air Sanitizer
New York Mets and Hirsch Leatherwood Amazin’ Day
Best Viral
Bic and M Booth A Life Less Clogged with Bic EasyRinse and Ariana Madix
Chipotle Mexican Grill and Day One Agency From TikTok to Table — Chipotle Mexican Grill Fajita Quesadilla Hack
Dove (Unilever) and Ogilvy #TurnYourBack
Kraft Heinz and Zeno Group #FindTheKetchupBoatGuy
Skittles (Mars Wrigley) and Weber Shandwick Skittles: Don’t Throw The Rainbow
Best Content
Allergan Aesthetics and Lippe Taylor Forces of Beauty
Change the Ref and BCW Joaquin’s First School Shooting
Dunkin’ (Inspire Brands) and MSL Ben Affleck Officially Runs on Dunkin’
Duracell, Citizen Relations and VaynerMedia I Buy My Own Batteries
Kentucky Association of Sexual Assault Programs and PriceWeber Believe Me: Help and Hope for Sexual Assault Survivors
Best Use of AI/Comms Tech
Coca-Cola and Ogilvy Create Real Magic
Frito-Lay and Ketchum Doritos Triangle Tracker
Genentech, 21Grams and Swoop Bobbi
Grammarly and Allison Grammarly Breaks Through Crowded GenAI Space with GrammarlyGO
McDonald’s and IW Group McDonald’s Lunarverse
Best Comms Tech Platform
Grey Goose and R&CPMK UpstreamPop
JPA Health Gretel Trails
Muck Rack Innovation and Customer-First Features
Notified AI Solutions to Transform Productivity and Results for PR Professionals
Outstanding Young Professional
Delaney Crowe, senior account executive Ruder Finn
Sarah LaBorde, communications and sustainability manager Crest Industries
Kathleen McManus, senior account executive Lippe Taylor Group
Sydney Pollock, senior manager Golin
Tiana Ware, senior account executive The Reis Group
Outstanding CCO/In-House Professional
Madeline Chadwick, chief corporate affairs officer Papa Johns
Lorri Christou, VP of PR, communications and public affairs Subway
Josh Earnest, EVP, communications and advertising United Airlines
AJ Jones II, EVP and CCO, public affairs Starbucks
Franziska Weber, SVP and head of global communications Hyatt Hotels
Outstanding Agency Professional
Jamie Dowd, North America health lead Weber Shandwick
Olga Fleming, CEO MMC and RxMosaic
Aaron Kwittken, founder and CEO PRophet; CEO, comms tech cloud Stagwell
Matt Neale, CEO Golin
Curtis Sparrer, principal Bospar
Outstanding Marketer
Craig Greiwe, chief strategy officer GoDigital Media Group
Zain Habboo, chief marketing and mobilization officer International Rescue Committee
Bari Komitee, VP, B2B marketing New York Times Advertising
Erica Morgenstern, CMO Virgin Pulse
Michael Robinson, global VP, integrated marketing Vertiv
DE&I Champion
Bradley Akubuiro, partner Bully Pulpit Interactive
Ayanna Anderson, head of diversity, inclusion and belonging Highwire PR
Tammy Phan, senior director of talent BerlinRosen
Outstanding Education Program
The City College of New York
Syracuse University
University of Florida
University of Georgia
University of Southern California
Outstanding In-House Team
Campbell’s
Kraft Heinz
United Airlines
UPS
Wasabi Technologies
Outstanding Boutique Agency
Belle Communication
BRG Communications
Cura Strategies
Fight or Flight
Manifest
Outstanding Small Agency
Boden Agency
DNA Communications
ROKK Solutions
The Hoffman Agency
The Levinson Group
Outstanding Midsize Agency
Day One Agency
Highwire PR
Hunter
Lippe Taylor
Precision Strategies
Outstanding Large Agency
Allison
BerlinRosen
Ogilvy PR
Ruder Finn
Zeno Group
Outstanding Extra-Large Agency
Edelman
FleishmanHillard
Golin
Weber Shandwick
Agency Dynasty of the Last 25 Years
Edelman
FleishmanHillard
Ketchum
WE
Zeno
Communicator of the Year
In a category introduced in 2013 by PRWeek, the chair of judges and PRWeek’s editor-in-chief will select the outstanding communicator in the period covered by the year’s Awards. The individual could come from within or outside the PR industry.
PR Agency of the Year
Candidates are the respective winners of the Boutique, Small, Midsize, Large and Extra-Large Agency awards. The winner will be announced at the Awards ceremony on March 14.
PRWeek Campaign of the Year
Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 14.
In-house Dynasty of the Last 25 Years
The winner will be announced at the Awards ceremony on March 14.
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