Singapore — Sephora and Rare Beauty by Selena Gomez have announced the return of their ‘Make A Rare Impact’ campaign ahead of World Mental Health Day, continuing efforts to raise awareness and funding for youth mental health support worldwide.
As part of the initiative, Sephora will donate 100% of sales from Rare Beauty’s new fine fragrance line to the Rare Impact Fund between October 10 and 12, 2025. The campaign will run across 25 markets where Sephora operates, including Australia, India, Thailand, the United Kingdom, and the United States, as well as at Sephora at Kohl’s locations.
“Five years ago, we launched the Rare Impact Fund with a simple goal: to help more young people around the world feel seen, supported, and cared for. Our partners like Sephora are instrumental to pursue our mission and by contributing crucial funds to expand mental health resources for the young people who need them,” shared founder and creator of Rare Beauty and the Rare Impact Fund, Selena Gomez.
“For the third year in a row, we are excited to continue our impactful fundraising efforts with Sephora, one of our greatest donors who share our belief in this mission and understand the need to expand mental health resources to young people around the world,” added Gomez.
Moreover, Jenny Cheah, managing director for Southeast Asia, Oceania, and India at Sephora, also shared her excitement, underscoring the role of the campaign in creating ‘a supportive beauty environment’.
“We are thrilled to extend our partnership for the third year. Sephora is deeply committed to fostering a more inclusive world in beauty, a vision shared by Rare Beauty. In Asia-Pacific, where mental health conditions disproportionately impact the population, we believe in the profound positive influence that feeling beautiful can bring,” said Jenny.
On the other hand, Elyse Cohen, chief impact officer at Rare Beauty and president of the Rare Impact Fund, added, “Our continued partnership with Sephora on the Make A Rare Impact campaign reflects a shared belief in the power of collective action. With their support, and through the work of our dedicated nonprofit partners, the Rare Impact Fund has reached over one million young people each year and supported nearly 3,000 schools and organisations around the world.”
This was echoed by Deborah Yeh, global chief marketing officer at Sephora, “We are proud to use our global brand and raise awareness in our community to support the Rare Impact Fund and their mission to shape positive conversations around mental health.”
Last year, Sephora’s 2023 donation enabled the Rare Impact Fund’s nonprofit partners to reach more than two million people and distribute 445 mental health resources globally.
Established in 2020, the fund has raised over US$20 million and supports 30 organisations across five continents. It will take place in Sephora’s international markets, including France, Germany, Spain, Mexico, Brazil, and Canada.
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